SERVE
Serve reimagines tennis by blending tradition with innovation, championing talent from the diaspora and beyond.
Learn moreG1 Lifestyle Arms
What is G1 lifestyle about?
G1 is a cultural and sports innovation company that creates inclusive
pathways into elite, historically underrepresented sports. Aiming to unite
communities, promote STEM education, and diaspora development.
Whats Our Mission
To bridge the gap between elite global sports and
underrepresented communities by producing impactful
experiences that fuse culture, education, and innovation.
G1 Pillars
Culture
Celebrating african heritage globally
Innovation
Celebrating african heritage globally
Community
Celebrating african heritage globally
Education
From STEM to arts, we invest in future leaders
Entertainment
Every G1 moment is a memory
Impact Initiatives
Elevating lives through programs that blend sport,
STEM, and culture—our impact goes beyond the game.
Community Service and outreach programs
Promote Stem education & arts
Upcoming Events
Where aces, music & rhythm set the pace. It's tennis—but with our twist.
A lush fusion of sport & sparkle. Elevated greens & unforgettable moments
Saddle up, an iconic affair of horses, hats, & high culture. This is tradition redefined
A celebration of roots, COMMUNITY, and PROGRESS. #G1Homecoming
A high-octane motorsports showdown powered by speed, grit, and raw energy.